"The way a benefit is framed can dramatically shape how people perceive it, even when the information itself remains unchanged. This is because framing taps into human psychology — we respond differently depending on whether something is presented as a gain or a loss. For instance, describing a feature as having a ‘90% success rate’ feels much more reassuring and positive than saying it has a ‘10% failure rate,’ even though both statements communicate the same fact. In UX/UI design, careful framing helps guide user emotions, build trust, and influence decision-making. Whether it’s presenting pricing plans, highlighting product features, or crafting error messages, the right frame can make the experience feel more intuitive, motivating, and user-friendly."